Read the issue
Newsletters & email
An ongoing story.
A place in the inbox.
Stories, films and updates that keep donors, members, customers and your community connected to your work.
A few pages from our work
Real stories. A reason to keep reading.
Selected newsletters
Open an issue.
Follow the story.
Read the issue
Read the issue
What makes an issue matter
Give people a reason
to open. And stay.
A useful newsletter has an editorial point of view: what matters now, why it matters to the reader, and where to go next.
- Editorial planning
- Choose the stories, set the order and write the opening.
- Copy & design
- Subject lines, story summaries, imagery and layouts for phones and larger screens.
- Connected content
- Bring together video, articles, social posts and event details.
- Sending & review
- Prepare issues for your platform, coordinate approval and review available reporting.
Frequency, audience versions, platform access and approval responsibilities are set for your engagement. Daily, weekly, monthly and campaign schedules can be discussed.
How we work
From the story list
to the next issue.
- 01
Plan
Set the audience, purpose, sending date and source material for the issue.
- 02
Write & design
Shape the subject line, story order, imagery and calls to action.
- 03
Review
Check copy, links and layout with your approvers.
- 04
Send & learn
Publish the approved issue and review reader activity.
Start a conversation
What belongs
in your next issue?
Who are your readers, and what do you want to share?
Talk with Jamie